Browsing Department of Management by Author "MAHTUM, MAHTUM"
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DAMPAK SUASANA TOKO DAN PROMOSI PENJUALAN TERHADAP EMOSI POSITIF DAN PEMBELIAN TIDAK TERENCANA
MAHTUM, MAHTUM (FE UMY, 2018-08-13)This study aims to analyze the effect of store atmosphere and salespromotion on positiveemotion and unplanned purchase. The Subjects in this study are consumers who have made unplanned purchase caused by sales promotion ...