Browsing Department of Management by Author "NUGROHO, FAUZI CHANIF"
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PENGARUH EKUITAS MEREK TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL PEMEDIASI
NUGROHO, FAUZI CHANIF (FE UMY, 2017-05-05)Research aimed to analyze the Influence of Brand Equity, to Customer Loyalty with Customer Satisfaction as a variable pemediasi at Starbucks Coffee cafe. In this study Starbucks Coffee in Yogyakarta as a research object ...