Browsing Department of Management by Author "NURFITRIA, AMELIA RETNO"
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PENGARUH EXPERIENTAL MARKETING TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN PADA SHOPEE
NURFITRIA, AMELIA RETNO (FEB UMY, 2020)This study aims to analyse the effect of experiental marketing on customer satisfaction and customer loyalty of Shopee college student users in Special Region of Yogyakarta. Variables used in this study is experiental ...