Browsing Department of Management by Author "UTAMI, MARINA WAHYU"
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PENGARUH KUALITAS LAYANAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DI TOKO EMAS SEMAR NUSANTARA
UTAMI, MARINA WAHYU (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-02-04)This study aims to determine: (1) The effect of service quality and brand image on consumer purchasing decisions. 2) Effect of service quality on consumer purchasing decisions, and (3) Effect of brand image on consumer ...