PEMBERDAYAAN ASPEK PEMASARAN PADA KELOMPOK USAHA BERSAMA (KUBE) BATIK SEKAR ARUM DI KABUPATEN GUNUNGKIDUL
Abstract
This study aims to develop Kelompok Usaha Bersama (KUBE) Batik Sekar Arum in Gunungkidul Regency by using e-commerce. This research is action research or action research using 2 cycle model. Subjects in this research are Kelompok Usaha Bersama (KUBE) Batik Sekar Arum in Gunungkidul Regency as many as 29 people. Type of action in this research is to socialize, provide e-commerce training, create an account in e-commerce media, perform assistance and participate in marketing the product. Professional data collection, test, documentation and analysis. The analytical method of data is Participatory Action Research (PAR) and Independent Sample T-Test which is processed by statistical program SPSS 20.0 (Statistical Product and Service Solutions).
The results of this study indicate that in the first cycle of sales of Rp 2.000.000, the results of test scores and activity activities such as asking questions, answering questions and paying attention to the material is still very low. However, for the activities of e-commerce training activities get high results. Meanwhile, in cycle II, sales proceeds increased by 87,5% ie Rp 3.750.000, for test results and activity activity also increased when compared with cycle I. On the test result the average value of cycle I is 47,2414 and cycle II equal to 76,5517, so there is difference with difference of 29,3103 (47,2414 <76,5517