This research has aimed to know consumer profile, consumer satisfaction in consuming milk and knowing consumer loyality in buying milk at “Nyonya Muda” Milk Shop Gamping of Sleman Regency. The determination of the location of the research was conducted by purposive sampling, considering that the Milk Store Nyonya Muda consistently produces dairy products although there are competitors not far from the location of the shop. The sampling technique used accidental sampling, the respondents were 60 people. The analysis used is descriptive and scoring. The result of the research is known that milk consumer at “Nyonya Muda” Milk Shop is dominated by women aged 21 to 23, having high school education as a student with pocket money or monthly income less than 1.5 million rupiah and unmarried. Milk consumer satisfaction at “Nyonya Muda” Milk Shop is included in the high category with the highest satisfaction of the near location followed by the product, place, service, price and promotion. Consumer loyalty in buying milk at “Nyonya Muda” Milk Shop is in the high category with the highest loyalty comes from saying good things about the store followed by giving information to others and inviting others.