Browsing Department of Islamic Communication and Counseling by Subject "Commodification, Religious Value, Television Advertising."

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    • KOMODIFIKASI NILAI AGAMA DALAM IKLAN TELEVISI FRESHCARE VERSI DEWI SANDRA 

      SULISTIANI, SULISTIANI (FAKULTAS AGAMA ISLAM UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-01-22)
      This study discusses how religious values are commodified in television shows, especially television advertisements. Television advertising is one of the communication media made to attract audiences to gain profit or ...