This study discusses how religious values are commodified in television shows, especially television advertisements. Television advertising is one of the communication media made to attract audiences to gain profit or to be a commodity in the mass media. This research analyzed Dewi Sandra version of the FreshCare television ad. This research aimed to understand the meaning of commodification signs of religious values in the Dewi Sandra version of Freshcare advertisements. This study uses Charles Sander Peirce's semiotic analysis with a qualitative approach. Data collection techniques used are documentation and observation. The results indicate that the interests of advertisers in inviting the public or consumers to use FreshCare products are poured through the use of religious visual signs. The religious values commodified include the value of silaturrahim, the use of Muslim clothing, smiling, the use of halal logo and moral in using the right hand.