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KOMODIFIKASI NILAI AGAMA DALAM IKLAN TELEVISI FRESHCARE VERSI DEWI SANDRA
(FAKULTAS AGAMA ISLAM UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-01-22)
This study discusses how religious values are commodified in television shows, especially
television advertisements. Television advertising is one of the communication media made to
attract audiences to gain profit or ...