Instagram account @prouchannel is an Instagram account which is part of the creative division of Pro - U Media publishing company which is one of the publishing companies Islamic books in Yogyakarta. This account was established in April 2017. Instagram account @prouchannel has two main content namely, da'wah video which is filled by capable speakers in the experts in accordance with the predetermined theme. In this study using descriptive qualitative research methods in which this research method aims to plan systematically factual, and accurate about the facts and nature of the object of research and also aims to describe, record, analyze and interpret. Then in conducting this research using data collection techniques in three ways, namely, interviews with admin @prouchannel Instagram accounts, library studies, and observations. The results of this study indicate the da'wah communication strategy carried out by the instagram account @prouchannel that is First, the selection of the target of da'wah, in the selection of the target of da'wah was divided into two, namely, the age of 18-24 years who dominated and aged 25-34 years. The second determination of the theme, in determining the theme of the @prouchannel Instagram admin do a random technique to adjust to the existing video stock. Third, the determination of the resource person, the selected resource person is capable resource person in his expert according to the predetermined theme. Fourth, determining the place of video taping, in this case adjusting to the agreement agreed upon with the resource person. Fifth, the timing of posting videos, videos and QOTD is posted every day with a alternating system