| dc.contributor.advisor | KARTIKASARI, WAHYUNI | |
| dc.contributor.author | LARASATI, KARINA AYU | |
| dc.date.accessioned | 2018-09-13T05:44:03Z | |
| dc.date.available | 2018-09-13T05:44:03Z | |
| dc.date.issued | 2018-09-01 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/21211 | |
| dc.description | This research aims to correlate the relation between
Wonderful Indonesia as a sets program under Indonesia
Government. ―Wonderful Indonesia‖ as one of Indonesian
government branding abilities to attract international attention
and to ensure other parties to have a similar principle or
decision, as the soft power of a country to attract and persuade.
In this study, the image of Indonesia will be identified to
strengthen the tourism destination branding as well as
increasing the number of inbound tourists to Indonesia. How
cultural diplomacy serves as the primary instrument in the
―Wonderful Indonesia‖ promotion. Therefore, the purpose of
this research is to classify image attribute by using ―Wonderful
Indonesia‖ to build Indonesia among international society
through destination branding as the part other success of
Indonesia government in boosting the Indonesian
development. | en_US |
| dc.description.abstract | This research aims to correlate the relation between
Wonderful Indonesia as a sets program under Indonesia
Government. ―Wonderful Indonesia‖ as one of Indonesian
government branding abilities to attract international attention
and to ensure other parties to have a similar principle or
decision, as the soft power of a country to attract and persuade.
In this study, the image of Indonesia will be identified to
strengthen the tourism destination branding as well as
increasing the number of inbound tourists to Indonesia. How
cultural diplomacy serves as the primary instrument in the
―Wonderful Indonesia‖ promotion. Therefore, the purpose of
this research is to classify image attribute by using ―Wonderful
Indonesia‖ to build Indonesia among international society
through destination branding as the part other success of
Indonesia government in boosting the Indonesian
development. | en_US |
| dc.publisher | FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Wonderful Indonesia, Cultural Diplomacy, Multi- Track diplomacy, Destination brandin | en_US |
| dc.title | IMPROVING INDONESIA’S TOURISM THROUGH BRANDING “WONDERFUL INDONESIA” | en_US |
| dc.type | Thesis
SKR
FISIP
529 | en_US |
