| dc.contributor.author | FEBRIEA, RINGGO DOBY | |
| dc.date.accessioned | 2018-09-18T04:12:32Z | |
| dc.date.available | 2018-09-18T04:12:32Z | |
| dc.date.issued | 2018-08-13 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/21317 | |
| dc.description.abstract | This study aims to integrate product quality, service quality and location
to customer satisfaction in Cafe Kethek Ogleng Coffee Yogyakarta. Population in
this research is active consumer at Cafe Kethek Ogleng Coffee Yogyakarta, in this
study the number of samples of 160 respondents selected by using purposive
sampling method. Analysis in this research is done by using linear regression and
analysis method using validity test, reliability test, F test, adjusted R² and t test.
Based on the analysis that has been done then the results of this study
indicate that (1) variable product quality has a positive and significant impact on
customer satisfaction; (2) service quality variables have a positive and significant
impact on customer satisfaction; (3) variables that have a significant effect on
customer satisfaction. | en_US |
| dc.publisher | FE UMY | en_US |
| dc.subject | Product Quality, Service Quality, Location and Customer Satisfaction. | en_US |
| dc.title | PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUASAN PELANGGAN PADA CAFE KETHEK OGLENG COFFEE YOGYAKARTA | en_US |
| dc.type | Thesis
SKR
FEB
480 | en_US |
