| dc.contributor.advisor | MUKTAF, ZEIIN MUFARRIH | |
| dc.contributor.author | YUSTIAR, INGGIL PANGAREP | |
| dc.date.accessioned | 2018-09-19T02:40:36Z | |
| dc.date.available | 2018-09-19T02:40:36Z | |
| dc.date.issued | 2018 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/21355 | |
| dc.description | Today, there are a number of culinary business that attract peoples, Sarang
Cilok is a culinary business on selling cilok as snack with all sorts of variants. In
order have a lot of culinary business certain a number of competitors so, an
effective marketing activity is required to swelling an effective selling activity.
Further, creating an integrated communication to set up a royal customer is not a
straightforward effort yet it’s not an impossible duty to do for marketing subject,
one of triumph factors on creating an integrated communication to utilize a
valuable marketing activity in order to create an effective selling activity.
This studies adopt a descriptive qualitative methods to examining a
problem, this studies has a purpose to determining Sarang Cilok promotion
activities to rise selling motion during 2016-2017, this studies use interview direct
to the resource person method to gather research data along with direct
observation to the subjects through examining supporting data and theories.
The studies resulted that Sarang Cilok is a general Micro, Small, Medium
Enterprises on Marketing activity, Sarang Cilok uses five marketing instrument,
Whereas media sosial and event would be two instrument with great effect on
raising Sarang Cilok promotion activity. | en_US |
| dc.description.abstract | Today, there are a number of culinary business that attract peoples, Sarang
Cilok is a culinary business on selling cilok as snack with all sorts of variants. In
order have a lot of culinary business certain a number of competitors so, an
effective marketing activity is required to swelling an effective selling activity.
Further, creating an integrated communication to set up a royal customer is not a
straightforward effort yet it’s not an impossible duty to do for marketing subject,
one of triumph factors on creating an integrated communication to utilize a
valuable marketing activity in order to create an effective selling activity.
This studies adopt a descriptive qualitative methods to examining a
problem, this studies has a purpose to determining Sarang Cilok promotion
activities to rise selling motion during 2016-2017, this studies use interview direct
to the resource person method to gather research data along with direct
observation to the subjects through examining supporting data and theories.
The studies resulted that Sarang Cilok is a general Micro, Small, Medium
Enterprises on Marketing activity, Sarang Cilok uses five marketing instrument,
Whereas media sosial and event would be two instrument with great effect on
raising Sarang Cilok promotion activity. | en_US |
| dc.publisher | FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Marketing Instrumen, Integrated Marketing, Media Social, and Event. | en_US |
| dc.title | AKTIVITAS PROMOSI “SARANG CILOK YOGYAKARTA” DALAM MENINGKATKAN PENJUALAN SELAMA PERIODE 2016-2017 | en_US |
| dc.type | Thesis
SKR
FISIP
613 | en_US |
