Persuasive communication is a communication activity performed to influence the communicant who does not realize that there is a fundamental purpose of the communicator to influence. Therefore, the purpose of this study was to analyze the influence of persuasive communication conducted by Omah Kopi Omah S’dulur owner to maintain customer loyalty. By using a qualitative descriptive research method with the object of research in one of the simple coffee shops in Yogyakarta, Omah Kopi Omah S’dulur. Data collection techniques used in this study also consisted of observation, documentation, and interviews. With informants who are the owners of Omah Kopi Omah S’dulur, and some of Omah Kopi Omah S’dulur’s loyal customers. Based on the results of the analysis of the available data, the researchers then found several things. Persuasive communication by Omah Kopi Omah S’dulur owners was able to become a promotional tool to attract more new customers, where the owners tried to rely on the teste of the archipelago coffee and build their customer experience with the atmosphere of a coffee shop like at home. To start the effective persuasive communication, owner usually started with a personal approach, such as greeting and asking news from loyal customers who come to Omah Kopi Omah S’dulur.