| dc.contributor.advisor | SRIYADI | |
| dc.contributor.advisor | ISTIYANTI, ENI | |
| dc.contributor.author | FAIZIN, WAHID | |
| dc.date.accessioned | 2018-09-20T06:05:14Z | |
| dc.date.available | 2018-09-20T06:05:14Z | |
| dc.date.issued | 2018 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/21384 | |
| dc.description | This study aims to determine the characteristics of consumers of salak
productsprocessed(dodol salak, salak syrup, salak chips), consumer attitudes
toward salak productsprocessed(dodol salak, salak syrup, salak chips), as well as
the relationship between consumer characteristics and consumer attitudes toward
the salak productsprocessedin Madukara District, Banjarnegara Regency. This
research was conducted in the shop of Mrs. Azizah who was in Madukara District,
Banjarnegara District using 50 respondents who were taken using accidental
techniques. The analytical method used to determine the characteristics of
consumers is a descriptive analysis model, while the analysis to determine the
comparison of consumer attitudes using fishbein analysis. The results show that
consumer attitudes towards dodol salak products have an attitude value of 151.28
which is categorized as quite like, whereas consumer attitudes towards salak syrup
products have 134.98 attitudes which are categorized as quite like, and for
consumer attitudes towards salak chips has an attitude value of 156.56 which is
included in the category of likes. While the analysis to determine the relationship
between consumer characteristics and consumer attitudes of salak
productsprocessed is by using Spearman rank analysis. The results showed that the
relationship of respondents' age to consumer attitudes of dodol salak products,
salak syrup, salak chips had no relationship, for the relationship between the
gender of the respondents to consumer attitudes of dodol salak products, salak
syrup, salak chips which have very low relationships, for educational relations
Finally, respondents on the attitudes of dodol salak products, salak syrup, salak
chips which have no relationship, for the employment relationship of respondents to
the attitudes of dodol salak respondents, salak syrup, salak chips which have a very
low relationship, to relate the income of respondents to dodol salak product
attitudes, salak syrup has a very low relationship, and for the relationship of
income of respondents to the attitude of salak chips respondents has no
relationship, while the relationship of the number of family members of respondents
to dodol salak, salak syrup, salak chips has no relationship. | en_US |
| dc.description.abstract | This study aims to determine the characteristics of consumers of salak
productsprocessed(dodol salak, salak syrup, salak chips), consumer attitudes
toward salak productsprocessed(dodol salak, salak syrup, salak chips), as well as
the relationship between consumer characteristics and consumer attitudes toward
the salak productsprocessedin Madukara District, Banjarnegara Regency. This
research was conducted in the shop of Mrs. Azizah who was in Madukara District,
Banjarnegara District using 50 respondents who were taken using accidental
techniques. The analytical method used to determine the characteristics of
consumers is a descriptive analysis model, while the analysis to determine the
comparison of consumer attitudes using fishbein analysis. The results show that
consumer attitudes towards dodol salak products have an attitude value of 151.28
which is categorized as quite like, whereas consumer attitudes towards salak syrup
products have 134.98 attitudes which are categorized as quite like, and for
consumer attitudes towards salak chips has an attitude value of 156.56 which is
included in the category of likes. While the analysis to determine the relationship
between consumer characteristics and consumer attitudes of salak
productsprocessed is by using Spearman rank analysis. The results showed that the
relationship of respondents' age to consumer attitudes of dodol salak products,
salak syrup, salak chips had no relationship, for the relationship between the
gender of the respondents to consumer attitudes of dodol salak products, salak
syrup, salak chips which have very low relationships, for educational relations
Finally, respondents on the attitudes of dodol salak products, salak syrup, salak
chips which have no relationship, for the employment relationship of respondents to
the attitudes of dodol salak respondents, salak syrup, salak chips which have a very
low relationship, to relate the income of respondents to dodol salak product
attitudes, salak syrup has a very low relationship, and for the relationship of
income of respondents to the attitude of salak chips respondents has no
relationship, while the relationship of the number of family members of respondents
to dodol salak, salak syrup, salak chips has no relationship. | en_US |
| dc.publisher | FAKULTAS PERTANIAN UNIVERSITAS MUHAMADIYAH YOGYAKARTA | en_US |
| dc.subject | attitude, characteristics, relationship of characteristics and attitudes. | en_US |
| dc.title | SIKAP KONSUMEN TERHADAP PRODUK OLAHAN BUAH SALAK DI KECAMATAN MADUKARA KABUPATEN BANJARNEGARA | en_US |
| dc.type | Thesis
SKR
F P
236 | en_US |
