This study aims to determine the characteristics of consumers of salak productsprocessed(dodol salak, salak syrup, salak chips), consumer attitudes toward salak productsprocessed(dodol salak, salak syrup, salak chips), as well as the relationship between consumer characteristics and consumer attitudes toward the salak productsprocessedin Madukara District, Banjarnegara Regency. This research was conducted in the shop of Mrs. Azizah who was in Madukara District, Banjarnegara District using 50 respondents who were taken using accidental techniques. The analytical method used to determine the characteristics of consumers is a descriptive analysis model, while the analysis to determine the comparison of consumer attitudes using fishbein analysis. The results show that consumer attitudes towards dodol salak products have an attitude value of 151.28 which is categorized as quite like, whereas consumer attitudes towards salak syrup products have 134.98 attitudes which are categorized as quite like, and for consumer attitudes towards salak chips has an attitude value of 156.56 which is included in the category of likes. While the analysis to determine the relationship between consumer characteristics and consumer attitudes of salak productsprocessed is by using Spearman rank analysis. The results showed that the relationship of respondents' age to consumer attitudes of dodol salak products, salak syrup, salak chips had no relationship, for the relationship between the gender of the respondents to consumer attitudes of dodol salak products, salak syrup, salak chips which have very low relationships, for educational relations Finally, respondents on the attitudes of dodol salak products, salak syrup, salak chips which have no relationship, for the employment relationship of respondents to the attitudes of dodol salak respondents, salak syrup, salak chips which have a very low relationship, to relate the income of respondents to dodol salak product attitudes, salak syrup has a very low relationship, and for the relationship of income of respondents to the attitude of salak chips respondents has no relationship, while the relationship of the number of family members of respondents to dodol salak, salak syrup, salak chips has no relationship.