MOTIF FOLLOWERS DALAM MENGAKSES AKUN INSTAGRAM @LAMBE_TURAH
YETRI, NELFI JUNI
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The use of social media has become a phenomenon that dominates current human civilization. Social media is the media which is used the most by modern society. The development of social media can draw its users to participate by giving feedback directly and can share unlimited numbers of information quickly. Those are the main appeals so that people are interested to use and access certain accounts on social media. One of the media which gains massive popularity is Instagram. It triggers the emergence of various interesting accounts to follow; one of them is an account for gossips. This research aims to find out the followers’ motives in accessing @lambe_turahas a gossips account whose followers are the object of this research. This is a quantitative research with descriptive method. The sample of this research was 402 respondents obtained using Slovin formula. The technique of data analysis used was descriptive statistics. The research result shows that there are four motives which influence the followers in accessing @lambe_turah’s Instagram account, they are information motive, self-identity motive, integration and social interaction motive, and entertainment motive. Based on the crossing with respondents characteristics, the most prominent motive is integration and social interaction motive. Based on the crossing with gender, 69.4% of female respondents are affected by integration and social interaction motive. Based on the crossing with age, respondents between the age of 21 and 24 which are affected by integration and social interaction motive is 56.5%. Meanwhile, the crossing with types of occupation indicates that students affected by the same motive is at the percentage of 60.2%.