IMPLEMENTASI PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PT SARIHUSADA GENERASI MAHARDHIKA
Abstract
PT Sarihusada Generasi Mahardhika (SGM) is the first producer of nutritional milk for maternity & children in Indonesia that concerns for its responsibility of nutrition problems in Indonesia. Through the Corporate Social Responsibility (CSR) program for community empowerment in Logede, Karangnongko District, Klaten Regency, Central Java Province, PT SGM together with PKPU Human Initiative as partners had succeeded in assisting Logede during 2014-2017.
This research is a qualitative descriptive study which aims to explain how PT SGM ran an implementation of CSR program in Logede started with planning, implementation, and evaluation. Interview and documentation study were used as the technique to obtain the data. The data were processed using the Miles and Hubberman data analysis model which starts with data reduction, data display, and conclusion or verification.
The results showed that PT SGM's CSR program through community empowerment in Logede was a community development program. Program implementation was carried out by joint planning with the partner, PKPU through an assessment using the PRA method and project design. The empowerment steps were carried out well by PKPU as field administrator and Forum Masyarakat Desa Logede (FMDL) as the community mobilizer. The evaluation step was carried out routinely during mentoring and in the form of reporting, called on-desk monitoring and on-field monitoring. The CSR program implementation was carried out well at each step with an engagement of Klaten Regency and Karangnongko District. The CSR program had succeeded made the Logede community became independent and prosperous, even though there are several activities that have not been fully implemented.