EVALUASI TINGKAT KEPUASAN PASIEN TERHADAP PELAYANAN KEFARMASIAN DI APOTEK WILAYAH KOTA YOGYAKARTA PROVINSI DAERAH ISTIMEWA YOGYAKARTA
Abstract
Pharmacy (Drug Store) is one of the important health care services in the development of health in the community. To maintain the quality of pharmacy service, the pharmacy must routinely evaluate the quality of service. One of the methods to evaluate the quality is by evaluating the patient's satisfaction. The level of satisfaction of the patient depends on the quality of service and products provided in the pharmacy. The purpose of this research is to know and evaluate the level of patient’s satisfaction with pharmacy services in the community pharmacies in the city of Yogyakarta.
This research is a non-experimental study. Data was collected with the survey method using Cross Sectional Design. Assessment of satisfaction obtained from the results of SERVQUAL questionnaire deployment that contains 5 dimension of pharmacy services, which are tangible, reliability, responsiveness, assurance, and emphaty. Data was analyzed using the mean gap value between the average of expectation and performance score, the percentage of patients’s satisfaction, and Importance Performance Analysis (IPA) with cartesian diagram.
The number of samples in the study was 294 samples collected from 30 pharmacies in the city of Yogyakarta. Based on the result of questionnaire, it is known that the service performances in pharmacy of Yogyakarta have not met patients’ expectations with the value of the mean gap was -0.06. However, patients at the pharmacy of the city are already satisfied with pharmacy service with the mean of patient satisfaction was 98.15%. Importance Performance Matrix showed that the whole item in 5 dimensions of pharmacy service was at Quadrant II which indicates that pharmacy in the region of Yogyakarta city can maintain their performances.