Browsing Department of Communication Science by Author "FATEKHAWATI, PUTRI RIZKI"
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STRATEGI PROMOSI FASHION MUSLIM ZOYA DALAM MENINGKATKAN MINAT BELI KONSUMEN DI YOGYAKARTA
FATEKHAWATI, PUTRI RIZKI (FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-06-12)The background of this research is the existence of the new Zoya franchise in Yogyakarta in 2017. The existence of this franchise is a step to introduce the Zoya brand to the farthest point and aims to increase the buying ...