The background of this research is the existence of the new Zoya franchise in Yogyakarta in 2017. The existence of this franchise is a step to introduce the Zoya brand to the farthest point and aims to increase the buying interest of consumers and attract new consumer buying interest. This research using descriptive qualitatif. The primary data obtained was through interviews with Zoya Jogja and several members from Zoya, as well as several other speakers outside of Zoya's members according to the specified criteria. The results showed that the promotion strategy carried out by the Yogyakarta Zoya franchise using the promotional mix was enough to attract consumer buying interest. One of them is through membership, which aims to make member members remain loyal to Zoya and attract interest in buying new prospective customers by making Zoya as one of their Muslim fashion product references. Activities carried out as a support for promotional strategies are installing and distributing advertisements through promotional media, in collaboration with modeling agencies and salons, sponsoring an event, participating in a bazaar and opening a booth or booth outside the store. The obstacle in carrying out promotional activities is the lack of knowledge of producers or companies on consumer behavior of buying interest in a product.