PENGARUH MARKETING MIX DAN SYARIAH MARKETING VALUE TERHADAP MINAT NASABAH MEMILIH BPRS MARGIRIZKI BAHAGIA
Abstract
This study aims to determine the effect of products, prices, places,
promotions, processes and services to the interests of customers. This research is a
quantitative research by collecting data which is obtained from the result of
questionnaires about marketing mix and syariah marketing value strategies. The
total population in this study was 5.637 customers with 100 samples taken and used
10% of an error rate. Each indicator in the study was measured using likert scale.
The data analysis technique used by researchers is validity test, realibility test, t
statistic test which is used to test the variables partially and F statistical test to test
variable simultaneously. Besides, the classical assumptions test used to determine
whether there is deviation in the regression model. The research data is processed
using SPSS version 20.0. The result of the research on the statical test t show that
product, price, place and process do not have a significant effect on customer
interest while promotion and service have a significant effect on customer interest. In
statistical test F shows that all independent variables was giving together and
significant effect on the customer interest.