This study provides an analysis of social marketing strategies to support volunteer activities in YFCC DIY. The role of volunteers is very important in the implementation of community activities that have been planned. In conducting a social marketing strategy, YFCC DIY do with how to publish through social media organizations and activities of the organization so that people interested in volunteering in YFCC DIY. Activities undertaken YFCC DIY community aims to stimulate people to be moved in solving the problems that occurred in the vicinity. This study used a qualitative approach with descriptive tried to describe the type of social marketing strategies volunteer YFCC DIY in the period 2016-2017. Researchers used two techniques of data collection, ie interviews and documentation / archives. In this study, the data is qualitative, interactive model data analysis technique consists of four stages, which will be made of data collection, data reduction, data display, and conclusion. Based on this research, social marketing strategies are implemented YFCC DIY volunteerism is to conduct activities through the stages, namely, 1) stage of social marketing in which there are several activities such as environmental analysis, a meeting of members, the implementation of the program of social activities, and conduct discussions members to determine the policies of the next, 2) determine the elements of social marketing is 6P known as the marketing mix is product (product), price (the price), place (where), promotion (promotion), policy (policy ) and partnership (cooperation). DIY YFCC have social products such as activities Goes to School, Goes to Village, Ecobrick, and Run over the River. Based on the analysis of the research results YFCC DIY indicators of success can be seen from the achievement of the vision and mission of the organization, the agreement between the implementation of the planning work programs, and increasing public participation in the work program YFCC DIY. This is evidenced by the increasing interest of the public to volunteer YFCC DIY, the effectiveness of the implementation of activities continues to increase, and the work program undertaken deliver results and benefits to the organization and community.