PENGARUH PERSEPSI MASYARAKAT NTB TENTANG PERBANKAN SYARIAH TERHADAP MINAT MENJADI NASABAH DI BANK NTB SYARIAH
Abstract
This research aims to find out the effects of Nusa Tenggara Barat (NTB) community perception on Syariah banking toward their interest in being the costumers of Bank NTB Syariah. The sample of the research is the community of Lombok Timur province. This is a quantitative research involving the community of Lombok Timur province as the population of the study. Questionnaires were used by the researcher to gather the information from the respondents. 100 respondents were selected through random sampling technique as the sample of the research. The findings reveal that community perception affects the respondents’ interest in being the costumers of Bank NTB Syariah. It is concluded that the perception of Lombok Timur province’ s community affects their interest in being the costumers of Bank NTB Syariah that is 0, 146 or 14, 6%.