This research is to analyze the stages of marketing communication strategy of ViaVia Café in maintaining the foreign tourist’s loyalty as consumers and at finding out the supporting and inhibiting factors. The purposes of this research is, first, to explain the stages of marketing communication strategy of ViaVia Café in maintaining the foreign tourist’s loyalty as consumers, second, to describe the supporting and inhibiting factors in the strategy of ViaVia Café in maintaining the foreign tourist’s loyalty as consumers. The research method was qualitative descriptive, which then presented descriptively by explaining, elaborating and describing according to the issues that are closely concerned with this research. The research data sources were taken from primary data obtained from in-depth interview, and the secondary data were obtained from books, online sources, documents and documentation pictures. The result of this research shows that the strategy of ViaVia Café in maintaining the foreign tourist’s loyalty which is by using integrated marketing communication (IMC), involving coordination effort from various promotional elements as well as other marketing activities, so-called bauran komunikasi pemasaran (mix of marketing communication) as consumers has been running effectively, seen from the implemented activity aspects, such as community relations, marketing promotion, advertisement, and there are also other strategy patterns that have run ineffectively, which is social media usage. The supporting factor is embracing loyal and potential consumers, while the inhibiting factor is the lack of human resources in ViaVia Café.