HUBUNGAN PERSEPSI DAN MOTIVASI DENGAN PERILAKU KONSUMEN JAMU TRADISIONAL DI KOTA YOGYAKARTA
MetadataShow full item record
The results of the research showed that consumer perceived price of the traditional herbal tonic cheap, clean, good service and very good, safe to be consumed and effective for medical heatment. Attribute of price to fresh herbal tonic carried, went with the friend for the traditional herbal tonic, and the family's tradition for fresh herbal tonic carried and instant evidently did not motivate the consumer to consume. Consumer always bought herbal tonic carried one two three kinds that had a purpose for prevention, more gave priority to herbal tonic than chemical medicine, always was drunk in the place, as well as was bought in the moming. The consumer of the fresh herbal tonic the kiosk sometimes bought 2 purposeful kinds for prevention, more gave priority to herbal tonic than chemical medicine , always was drunk in the place and was bought in the aftemoon. Consumer of the instant herbal tonic rarely carried out the purchase and only 1 kind that were consumed as well as had a purpose for fitness, more gave priority to herbal tonic than chemical medicine, always was drunk in the place and rvas bought in the afternoon. kelations between perception and consumer behaviour of the fresh herbal tonic carried most very weak and positive, For fresh herbal tonic in the kiosk and instant most very weak and negative. Relations between motivation and consumer behaviour c, fresh herbal tonic carried and instant rnost very rveak and positive. Whereas to fresh herbal tonic in the kiosk most very weak and negative.