This study examines the management of the Jogja Sneaker Market 3 event held in 2018 in attracting audiences. Jogja Sneaker Market is a shoe buying and selling event held in Yogyakarta involving various tenants from various shoe brands. The type of research used is descriptive qualitative to reveal event management events carried out in the implementation of the Jogja Sneaker Market event. 3. Data sources in this study are interviews and documentation. Interviews were carried out on two informants and documentation in the form of activity reports and photographs that were evident during the implementation of the Jogja Sneaker Market event 3. The results of the study showed that at the planning stage of JSM 3 activities were carried out one year before the implementation by arranging themes, series of events, committees, and design of promotional activities. Determining the theme can be through the research process carried out through the internet, the preparation of the committee is carried out long before the implementation has an impact on the good coordination between the committee, while the promotional activities designed through the internet are very effective in reaching the target audience. The implementation phase begins with a promotion one month before the date of implementation, this is intended so that the dissemination of event information can be done optimally. In addition, good coordination between the committees is the key to the success of the implementation to minimize the constraints that may arise during implementation. Then, in the evaluation phase of the JSM event 3 achievements between the objectives and the results of the event. Evaluation activities are carried out throughout the event activities from planning to when the event is completed so that each committee is always on the duty cycle and its role.