MANAJEMEN EVENT JOGJA SNEAKER MARKET 3 DI YOGYAKARTA DALAM MENARIK JUMLAH PENGUNJUNG PADA TAHUN 2018
Abstract
This study examines the management of the Jogja Sneaker Market 3 event held in
2018 in attracting audiences. Jogja Sneaker Market is a shoe buying and selling
event held in Yogyakarta involving various tenants from various shoe brands.
The type of research used is descriptive qualitative to reveal event management
events carried out in the implementation of the Jogja Sneaker Market event. 3.
Data sources in this study are interviews and documentation. Interviews were
carried out on two informants and documentation in the form of activity reports
and photographs that were evident during the implementation of the Jogja
Sneaker Market event 3.
The results of the study showed that at the planning stage of JSM 3 activities were
carried out one year before the implementation by arranging themes, series of
events, committees, and design of promotional activities. Determining the theme
can be through the research process carried out through the internet, the
preparation of the committee is carried out long before the implementation has an
impact on the good coordination between the committee, while the promotional
activities designed through the internet are very effective in reaching the target
audience. The implementation phase begins with a promotion one month before
the date of implementation, this is intended so that the dissemination of event
information can be done optimally. In addition, good coordination between the
committees is the key to the success of the implementation to minimize the
constraints that may arise during implementation. Then, in the evaluation phase
of the JSM event 3 achievements between the objectives and the results of the
event. Evaluation activities are carried out throughout the event activities from
planning to when the event is completed so that each committee is always on the
duty cycle and its role.