According to the head of the National Narcotics Board of the Republic of Indonesia, in 2016, drug abuse among students in DIY Province ranked highest with a prevalence of 6.6%. prevalence in a year for drug abuse in students in DIY Province in 2016 was ranked second after DKI Jakarta with a prevalence of 2.8%. This research uses descriptive qualitative method by collecting data through interviews, observation, documentation. The results of this study indicate that BNNP uses social marketing strategies with the 4P concept known as the marketing mix, including product (Stop drugs), price (budget), place (place of program implementation), and promotion (program promotion using various media) "additions 2P namely parthnership (work partner) and policy (program implementation policy). The strategies in implementing the program are carried out in two ways, through the dissemination of P4GN information through works of art, conducting socialization, campaigns, counseling to students, while the P4GN advocacy implements the formation of cadres, anti-drug task force, jamboree to strengthen cooperation with student cadres. Direct media used are (face to face) such as art performances, exhibitions, socialization of participants from 20 campuses, formation of cadres, satgas anti-narkoba and jamboree. while the electronic media used is local TV (Mutual Birama TV, Jogja TV), Local Radio (Yasika FM, Sasando FM, Global FM). Mass Media (Jogja Bernas Newspaper). The use of Social Media (Facebook, Tweeter, Instagram) is assisted with attributes such as billboards, pamphlets, stop drug stickers. The researcher concludes the results of the study that social marketing strategies seen from social media are less effective and efficient because the information shared with Facebook and Instagram only distributes photos of the implementation of activities so that they receive less attention from the public.