STRATEGI PERSONAL SELLING PARTY PLANNER GRAN PRODUCTION UNTUK MENINGKATKAN KLIEN BARU DI YOGYAKARTA PADA TAHUN 2017
Abstract
Gran Production is one of the service businesses that offers organizing ceremonies. Services provided include promnite, birthday party, wedding, and so on. In order to compete in the event service business organizer Gran production uses Personal selling promotional tools in its promotional activities.
This study aims to describe the personal selling strategy of Gran Production. Using promotion theory and personal selling theory as a research guide. This type of research is qualitative research with a descriptive approach. Data collection techniques used were interviews and documentation.
The results of the study show that the implementation of personal selling by Gran Production in increasing new clients consists of planning stages by mapping schools that become targeted clients, and trying to contact them to explore information related to target consumers. Next is the implementation stage by meeting prospective clients to find out the desires of prospective customers which are then followed up with the process of making an offer based on the wishes of the client. The final step is that overall evaluation becomes a mandatory agenda that plays an important role in understanding the inhibiting factors and support during the personal selling process carried out by salespeople. That way the company can improve personal selling activities further in order to get more optimal results.