The development of infotainment is increasing rapidly with the presence of social media that is very close to people in this era. Audience who enjoy infotainment have much more spaces to give their feedback by using social media. As the response of this phenomenon, television industry tries to create significant number of interactive infotainment program formatswhich one of them is talk show. From many observed talkshows, Pagi-Pagi Pasti Happy here serves as the main discussion of this study. As an infotainment talk show, Pagi–Pagi Pasti Happy presents various cases about celebrities with various dramas, gimmicks and sensations. The purpose of this study is to find out how the audience of Pagi–Pagi Pasti Happy receive and interpret the tabolidization messages that have been delivered by the show. This study utilizes Stuart Hall's theory of Encoding and Decoding with data collection techniques using in-depth interviews with followers of the Instagram account, @Lambe_Turah.The findings imply, although all informants like infotainment, they are divided into several types, such as those who are not entirely in dominant hegemonic position and those who are fully identified as in oppositional positions. The differences in views, status, occupation, culture, audience assumptions before reading the text, and the intensity of accessing infotainment influence the way they read the tabloidization which packaged as an infotainment talk show. In this case, the informant is an active audience, because they not only enjoy this show clearly but also they are able to read the textual meaning.