Rightnow the public awareness about healthy food and ecosystem balance has become better. Healthy, environmentally friendly life-style becomes a new trend and hasbeen institutionalized internationally which requires assurance that agricultural products should be safe forconsumption (food safety attributes), high nutrient content (nutritional attributes) and environmentally friendly(eco-labeling attributes). This study aims to determine the income and profits of rice cultivated organically and non-organically, as well as to find out the production facilities including seeds, fertilizers, pesticides, and organic and non-organic agricultural labor. This research has been conducted in Margoagung Village, Seyegan Subdistrict and Pakembinangun Village, Pakem Subdistrict, starting from April 20, 2018 to July 25, 2018. This research is a descriptive and quantitative study with primary and secondary data for data collection methods. The purposive sampling technique was used to determine the research area and the random sampling technique was used to determine farmers' sampling. the research was divided into two, which organic farming and inorganic agricultural. The results of this study show the following: (1) income and profits of organic rice are higher than inorganic agriculture, (2) total costs of organic rice is smaller than the total costs of non-organic rice.