As a result of the reduction in agricultural land, farmers utilize the sand patani land to do farming in the coastal sand land. This study aims to determine the costs, revenues, income, profits and feasibility of a red chilli farming in coastal sand fields by calculating the feasibility of agribusiness. The location of this study was in Srigading Village, Sanden Subdistrict, Bantul Regency, which was determined intentionally because Bantul Regency had a long coastal area and Srigading Village was the largest producer of chilli in Bantul. Data collection techniques by means of direct interviews using a questionnaire then analyzed with a descriptive analysis and feasibility of agribusiness. Farmers used as respondents were 39 people taken by simple random sampling. The results of this study indicate that red chilli farming in the village beach sand srigading is feasible, because it is able to generate revenues that are greater than the production costs incurred and get high profits. Cultivation of red chilli in the coastal sand area has an additional cost for procuring equipment and fulfilling soil nutrients.