Browsing Proceedings by Author "SOESANTO, HARRY"
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DETERMINANT OF CONSUMERS’ PURCHASE DECISION: A CASE OF FAST FOOD IN INDONESIAN
HENDRIYANTO, ASEPTA; SOESANTO, HARRY (UMY, 2017)Fast food consumption spread out rapidly as the basic needs. Several studies have been devoted to understand the factors that encourage or discourage the adoption of acceptance of fast food but little research exits on ...