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      THEORY OF PLANNED BEHAVIOUR APPROACH ON EXPLAINING THE INFLUENCES OF E-WOM TOWARD THE INTENTION TO TRAVEL TO YOGYAKARTA 

      BUDHIRAHARJA, GINANJAR; TJAHTJONO, HERU KURNIANTO (UMY, 2017)
      This study is aimed to investigate how Theory of Planned Behaviour (TPB) approach can help on explaining the influences of e-WOM toward Intention to Travel. The growth of technology brings new era in consumer purchasing ...

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      Author
      BUDHIRAHARJA, GINANJAR (1)
      TJAHTJONO, HERU KURNIANTO (1)
      Date Issued
      2017 (1)

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