| dc.contributor.advisor | SUSANTO, SUSANTO | |
| dc.contributor.author | LIANO, PHYTO | |
| dc.date.accessioned | 2019-01-15T04:12:40Z | |
| dc.date.available | 2019-01-15T04:12:40Z | |
| dc.date.issued | 2018-12-21 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/23848 | |
| dc.description | Penelitian ini bertujuan untuk menganalisis pengaruh antar variabel kualitas
produk, kualitas pelayanan, persepsi harga terhadap kepuasan pelanggan, kepuasan
pelanggan terhadap loyalitas pelanggan dan kualitas produk, kualitas pelayanan
persepsi harga terhadap loyalitas pelanggan melalui kepuasan pelanggan sebagai
variabel intervening.
Penelitian ini dilakukan pada Boga Univeristas Muhammadiyah Yogyakarta
dengan jumlah sampel 185 responden dengan teknik purposive sampling non random
sampling dengan metode Structural Equation Modelling yang diolah menggunakan
program AMOS 23.0.
Hasil penelitian ini menunjukkan bahwa kualitas produk berpengaruh positif
signifikan terhadap kepuasan pelanggan, kualitas pelayanan dan persepsi harga tidak
berpengaruh terhadap kepuasan pelanggan, kepuasan pelanggan berpengaruh positif
signifikan terhadap loyalitas pelanggan, kualitas produk dan kualitas pelayanan
berpengaruh terhadap loyalitas secara tidak langsung, melalui kepuasan pelanggan
sebagai variabel intervening dan persepsi harga tidak berpengaruh terhadap loyalitas
secara tidak langsung, melalui kepuasan pelanggan sebagai variabel intervening | en_US |
| dc.description.abstract | This study aims to analyze the influence between product quality, service
quality, price perception variables on customer satisfaction, customer satisfaction on
loyalty and product quality, service quality dan price perception to customer loyalty
through customer satisfaction as intervening variable.
This research was conducted on Boga Canteen Muhammadiyah University of
Yogyakarta with 185 samples with purposive sampling technique of non random
sampling with Structural Equation Modeling method that was processed using AMOS
23.0 program.
The results of this study indicate that product quality has a significant positive
effect on customer satisfaction, service quality and price perception has no effect on
customer satisfaction, costumer satisfaction has a significant positive effect on
customer, product quality and service quality affect indirect loyalty, through customer
satisfaction as intervening variable and price perception has no affect indirect loyalty,
through customer satisfaction as intervening variable. | en_US |
| dc.publisher | FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Product Quality, Service Quality, Price Perception, Customer Satisfaction, Customer Loyalty, | en_US |
| dc.title | PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING | en_US |
| dc.type | Thesis
SKR
FEB
712 | en_US |
