| dc.contributor.advisor | FATURRAHMAN, AYIF | |
| dc.contributor.author | AMIRAH, AMIRAH | |
| dc.date.accessioned | 2019-01-17T06:37:26Z | |
| dc.date.available | 2019-01-17T06:37:26Z | |
| dc.date.issued | 2018-12-17 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/23886 | |
| dc.description | Penelitian ini bertujuan untuk menganalisis Minat Pedagang Pasar
terhadap Pinjaman Rentenir.Subyek dalam penelitian ini adalah adalah orangorang
yang menjadi sumber informasi yang dapat memberikan data akurat sesuai
dengan kondisi dan peristiwa yang terjadi di tempat penelitian.Dalam hal ini
subyek penelitian adalah para pedagang di pasar Bantul. Dalam penelitian ini
sampel berjumlah 100 responden Tehnik analisis data menggunakan analisis
Regresi Linear Berganda.Berdasarkan analisis yang dilakukan diperoleh hasil
bahwa kemudahan berpengaruh signifikan positif terhadap minat pedagang pasar
dengan pinjaman rentenir, wawasan agama berpengaruh signifikan negatif
terhadap minat pedagang pasar dengan pinjaman rentenir dan promosi
berpengaruh signifkan positif terhadap minat pedagang pasar dengan pinjaman
rentenir. | en_US |
| dc.description.abstract | The research aimed at analyzing market traders’ interest toward rentenir
(money lender) loans. The subjects of the research were people as the source of
information who could provide accurate data according to the condition and
events that occurred at the area of the research. In this case, the subjects of the
research were market traders at Pasar (market) Bantul. The samples were 100
respondents. The data analysis technique was Double Linear Regression. Based
on the conducted analysis, the result illustrated that convenience had positive and
significant influence toward market traders’ interest toward rentenir loans.
Knowledge on religious matters had negative significant influence toward market
traders’ interest toward rentenir loans and marketing had positive significant
influence toward market traders’ interest toward rentenir loans. | en_US |
| dc.publisher | FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Market traders’ interest, Convenience, Knowledge on religious matters, Marketing | en_US |
| dc.title | ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PEDAGANG PASAR TERHADAP PINJAMAN RENTENIR | en_US |
| dc.title.alternative | Studi Kasus Pasar Tradisional Bantul | en_US |
| dc.type | Thesis
SKR
FEB
751 | en_US |
