STRATEGI MEMBANGUN KAWASAN WISATA KOTAGEDE YOGYAKARTA SEBAGAI KAWASAN ISLAMIC HERITAGE TOURISM
Abstract
The Research with title “The Strategy To Develop Kotagede
Yogyakarta As an Islamic Heritage Tourism Area” has a purpose
to identify the internal factors (the strength and weakness) in the
development of islamic tourism in Kotagede Yogyakarta region, to
identify the external factors (the opportunity and threat) in the
development at islamic tourism in Kotagede Yogyakarta region,
and to describe the development strategy of islamic tourism which
is suit tobe done in the development at islamic tourism in
Kotagede Yogyakarta using IPA method. The method which was
usedin this research is by taking the sample randomly, the object
of the research in taking the sample of this research including the
visitors and the people around Kotagede Yogyakarta tourism
region. The result that we got was processed using Importance
Perfomance Analysis (IPA) method and SWOT analyze. The result
of the research is the strategy of the development shari’ah travel
by fixing the support facilities , such as provide islamic homestay ,
cleand and adequate toilet and wide parking are, those things are
very important because in travel using shari’ah base is really
concern in cleanliness and without the support of shari’ah travel
will be difficult to be done.