| dc.contributor.advisor | KAMARDIANI, DIAH RINA | |
| dc.contributor.advisor | WIDODO, WIDODO | |
| dc.contributor.author | NINGRUM, DIAH | |
| dc.date.accessioned | 2019-02-06T02:26:57Z | |
| dc.date.available | 2019-02-06T02:26:57Z | |
| dc.date.issued | 2018 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/24193 | |
| dc.description | This study aims to determine consumer profiles, consumer motivation, and the
relationship of consumer profiles with consumer motivation in buying fruits in
traditional markets and modern markets in Ponorogo City. Determination of this
location was done purposively at Laris Manis Fruit Kiosk and Hypermart Ponorogo
City Center in Ponorogo City. Sampling in this study used quota sampling and
accidental sampling with a number of 90 respondents where each place was 45
respondents. Data collection techniques using questionnaires, interviews, and
observations were then analyzed descriptively and Rank Spearman. The profile of
consumers who buy fruits in both places is dominated by female consumers aged 32-
43 years, and in the modern market consumers aged 44-55 years because older
consumers will tend to shop in modern markets, with high school education to
undergraduate, the majority work as an entrepreneur, and have high income. The
results of the study of 90 consumers showed that the motivation of consumers in both
places was in the motivated category. The motivation of fruit kiosk consumers in the
highly motivated category comes from the price variable and fruit diversity. While the
motivation of modern market consumers is in the highly motivated category derived
from service and time efficiency. The correlation values of consumers' age,
education, and income profiles are related to maintenance factors and motivation
factors at fruit kiosks higher than modern markets.
Keywords: Fruit Kiosk, Modern Market, Consumer | en_US |
| dc.description.abstract | This study aims to determine consumer profiles, consumer motivation, and the
relationship of consumer profiles with consumer motivation in buying fruits in
traditional markets and modern markets in Ponorogo City. Determination of this
location was done purposively at Laris Manis Fruit Kiosk and Hypermart Ponorogo
City Center in Ponorogo City. Sampling in this study used quota sampling and
accidental sampling with a number of 90 respondents where each place was 45
respondents. Data collection techniques using questionnaires, interviews, and
observations were then analyzed descriptively and Rank Spearman. The profile of
consumers who buy fruits in both places is dominated by female consumers aged 32-
43 years, and in the modern market consumers aged 44-55 years because older
consumers will tend to shop in modern markets, with high school education to
undergraduate, the majority work as an entrepreneur, and have high income. The
results of the study of 90 consumers showed that the motivation of consumers in both
places was in the motivated category. The motivation of fruit kiosk consumers in the
highly motivated category comes from the price variable and fruit diversity. While the
motivation of modern market consumers is in the highly motivated category derived
from service and time efficiency. The correlation values of consumers' age,
education, and income profiles are related to maintenance factors and motivation
factors at fruit kiosks higher than modern markets.
Keywords: Fruit Kiosk, Modern Market, Consumer | en_US |
| dc.publisher | FAKULTAS PERTANIAN UNIVERSITAS MUHAMADIYAH YOGYAKARTA | en_US |
| dc.subject | Fruit Kiosk, Modern Market, Consumer Profile, Consumer Motivation. | en_US |
| dc.title | MOTIVASI KONSUMEN DALAM MEMBELI BUAH-BUAHAN BERDASARKAN JENIS PASAR DI PONOROGO PROVINSI JAWA TIMUR | en_US |
| dc.type | Thesis | en_US |
