| dc.contributor.advisor | HERNINGTYAS, RATIH | |
| dc.contributor.author | WARDHANNY, FEBRIANTI PUTRI DWI LISTYA | |
| dc.date.accessioned | 2019-03-19T02:11:15Z | |
| dc.date.available | 2019-03-19T02:11:15Z | |
| dc.date.issued | 2019-03-01 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/25745 | |
| dc.description | This research aims to determine the effect of the legalization of product placement for foreign companies in the South Korean cultural industry towards increasing foreign investment in South Korea. South Korea has a long history related to its cul-ture. The opening of the market in South Korea, especially through its cultural industry, was a major decision taken by South Korea. Because this requires a lot of consideration and risks a lot of things for South Korea to reach that decision. This research is descriptive research, which explains how South Ko-rea can reach this decision and use the Korean Wave to be able to carry out changes made by South Korea. This research method is library research and collecting data from libraries, books, journals, articles, print media, electronic media, and websites. The results of this study show that South Korea is through the
dynamics that continue within its culture. With the change of
mind about the importance of the South Korean cultural industry
by the government, it is able to open up great opportunities
for the development of the South Korean cultural industry which
has a direct impact on the rise of the South Korean economy.
Changes to the regulations related to PPL carried out by the
government brought a big change to the South Korean culture
industry, by opening opportunities for producers from other
countries to enter the cultural industry by advertising and investing
in South Korea. | en_US |
| dc.description.abstract | This research aims to determine the effect of the legalization of product placement for foreign companies in the South Korean cultural industry towards increasing foreign investment in South Korea. South Korea has a long history related to its cul-ture. The opening of the market in South Korea, especially through its cultural industry, was a major decision taken by South Korea. Because this requires a lot of consideration and risks a lot of things for South Korea to reach that decision. This research is descriptive research, which explains how South Ko-rea can reach this decision and use the Korean Wave to be able to carry out changes made by South Korea. This research method is library research and collecting data from libraries, books, journals, articles, print media, electronic media, and websites. The results of this study show that South Korea is through the
dynamics that continue within its culture. With the change of
mind about the importance of the South Korean cultural industry
by the government, it is able to open up great opportunities
for the development of the South Korean cultural industry which
has a direct impact on the rise of the South Korean economy.
Changes to the regulations related to PPL carried out by the
government brought a big change to the South Korean culture
industry, by opening opportunities for producers from other
countries to enter the cultural industry by advertising and investing
in South Korea. | en_US |
| dc.publisher | FAKULTAS ILMU SOSIAL DAN POLITIK UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | South Korea, Legalization, Product Placemnt (PPL), Foreign Product | en_US |
| dc.title | PENGARUH LEGALISASI PRODUCT PLACEMENT BAGI PERUSAHAAN ASING DALAM INDUSTRI KEBUDAYAAN KOREA SELATAN TERHADAP PENINGKATAN PENANAMAN MODAL ASING | en_US |
| dc.type | Thesis
SKR
FISIP
306 | en_US |
