GASTRODIPLOMASI INDONESIA TERHADAP NIGERIA MELALUI INDOFOOD TAHUN (1988 -2018)
Abstract
Diplomatic relations between Indonesia and Nigeria
began in 1965, at that time Indonesia opened the Embassy in
Lagos (since 2008 moved to Abuja), and then Nigeria also
opened the Nigerian Embassy in Jakarta in 1976. The country's
relations to date have been going well and continue to increase.
Indomie is one of the popular instant noodle products in
Indonesia. Indomie was first produced by Sanmaru Food
Manufacturing Co. Ltd., in 1972. The company has now
changed its company to Indofood CBP Sukses Makmur Tbk,
and was founded by Sudono Salim. Indomie is the number one
instant noodle brand in Indonesia. After Indomie dominated the
market for instant noodles in Indonesia, Indofood began
expanding its market to International. Indofood exports its
products to various countries.
One of Indofood's market objectives is Nigeria. Indomie
was introduced to Nigeria in 1988. In 1995 the first Indomie
factory was opened in Nigeria under the auspices of Dufil
Prima Foods, which made Indomie the first pioneer of instant
noodles in Nigeria and the largest in Africa.
Indonesia does Gastrodiplomation through instant noodle
products from Indofood, namely Indomie. by the way none of
them symbolizes the characteristic that Indomie products are
from Indonesia. Through Dufil Prima Foods Indomie adapted
to the conditions of Nigeria at that time. so that they
unconsciously made Indomie their second staple food and
made the Nigerian people really like Indomie. The result of
Gastrodiplomation conducted by Indonesia through Indomie
resulted in an increase in cooperative relations between
Indonesia and Nigeria.