ANALISIS STRATEGI FUNDRAISING YANG DILAKUKAN LAZISMU CABANG GAMPING SLEMAN DAN LAZISMU CABANG UMBULHARJO KOTA YOGYAKARTA UNTUK MENCAPAI TARGET PEROLEHAN ZAKAT
Abstract
This study aims to find out how fundraising strategies are carried out by LAZISMU Branch Gamping Sleman and LAZISMU Branch Umbulharjo to achieve the target of zakat acquisition. This type of research is field research with descriptive qualitative methods through direct interviews with amil (fundraisers) and the person in charge of the LAZISMU fundraising section of the LAZISMU Branch Gamping Sleman and LAZISMU Branch Umbulharjo. The validity of the data test by triangulation. The results of this study indicate that the strategy used by LAZISMU Branch Gamping Sleman is to determine targets, prepare resources, compile and conduct a service system, evaluate results. Whereas the LAZISMU branch Umbulharjo fundraising strategy is to determine the long-term program, analyze the scope & target, determine target acquisition, determine methods, monitor work results, evaluate & plan.