| dc.contributor.author | FILLARDHI, BIMMAR KURNIA | |
| dc.contributor.author | SUJATMIKO, TRI | |
| dc.contributor.author | IHSANIYATI, HANIFAH | |
| dc.date.accessioned | 2019-07-11T03:19:40Z | |
| dc.date.available | 2019-07-11T03:19:40Z | |
| dc.date.issued | 2019-03-09 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/27857 | |
| dc.description | Coffee is one of a commodity that played the important for Indonesian economy sector.
Many studies about coffee said that the coffee production in Indonesia is ranked third in
the world after Brazil and Vietnam with the volume of coffee exports reaching 10,620,000
bags of 748 tons or 6.6% of total production in the world. The number of smallholder
plantations reached 96% of the total coffee area in Indonesia, it is describes that the
condition is dominated by small farmers. However, the consumption of coffee in Indonesia
is getting up from year to year, because coffee has become a culture or lifestyle of local
communities in Indonesia. It is certainly would be influential to improve the welfare of
coffee farmers through the strengthening of branding coffee. Facing the industrial
revolution era 4.0, the coffee farmers face a lot of challenges, especially in coffee
marketing. Strengthening the coffee marketing is very important for farmers to improve
their bargaining position and welfare. The strengthening of brand coffee brands in this
digital era will be a solution in realizing independent and competitive coffee farmers. The
purpose of this paper is, 1) illustrates the importance of coffee for farmers, 2) describes the
importance of coffee brands for coffee farmers, and 3.) describes how the strategy of
strengthening coffee farmer brands in the digital era entered the 4.0 industrial revolution.
This paper is a compilation of literature studies from various articles, journals, books, and
e-books related to studies ranging from 2000-2018 according to the study. The results of
this paper illustrate the importance of coffee for farmers, illustrate the importance of coffee
branding of farmers, and illustrate the strategy of strengthening the coffee brands in the
digital era entering the 4.0 industrial revolution. | en_US |
| dc.description.abstract | Coffee is one of a commodity that played the important for Indonesian economy sector.
Many studies about coffee said that the coffee production in Indonesia is ranked third in
the world after Brazil and Vietnam with the volume of coffee exports reaching 10,620,000
bags of 748 tons or 6.6% of total production in the world. The number of smallholder
plantations reached 96% of the total coffee area in Indonesia, it is describes that the
condition is dominated by small farmers. However, the consumption of coffee in Indonesia
is getting up from year to year, because coffee has become a culture or lifestyle of local
communities in Indonesia. It is certainly would be influential to improve the welfare of
coffee farmers through the strengthening of branding coffee. Facing the industrial
revolution era 4.0, the coffee farmers face a lot of challenges, especially in coffee
marketing. Strengthening the coffee marketing is very important for farmers to improve
their bargaining position and welfare. The strengthening of brand coffee brands in this
digital era will be a solution in realizing independent and competitive coffee farmers. The
purpose of this paper is, 1) illustrates the importance of coffee for farmers, 2) describes the
importance of coffee brands for coffee farmers, and 3.) describes how the strategy of
strengthening coffee farmer brands in the digital era entered the 4.0 industrial revolution.
This paper is a compilation of literature studies from various articles, journals, books, and
e-books related to studies ranging from 2000-2018 according to the study. The results of
this paper illustrate the importance of coffee for farmers, illustrate the importance of coffee
branding of farmers, and illustrate the strategy of strengthening the coffee brands in the
digital era entering the 4.0 industrial revolution. | en_US |
| dc.publisher | PROGRAM STUDI AGRIBISNIS FAKULTAS PERTANIAN UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Branding, Coffee, Industrial Revolution 4.0, Marketing, Farmers | en_US |
| dc.title | MENGUATKAN BRAND KOPI PETANI DI ERA DIGITAL MEMASUKI REVOLUSI INDUSTRI 4.0 | en_US |
| dc.type | Book | en_US |
