Research this describe it about strategy promotion Geplak Mbok Tumpuk in order interesting interest buy 2016 consumers. Business culinary is businesses that are developing when this. In Indonesia alone business culinary more and more developing and start activated by Small and Micro Business Community Middle (UMKM). One of the UMKM in the field culinary evolve rapidly in Yogyakarta is Geplak Mbok Tumpuk enough famous since in 1975. Method. The research in research this is method research descriptive qualitative. Technique collection the data uses it interview , documentation and observation , whereas for techniquecollection informant use purposive sampling technique. Data analysis uses analysis Qualitative comprising on data reduction, data presentation and withdrawal conclusion. Next for data validity, research this usemethod technique triangulation source . Results research show that strategy promotion conducted by Geplak Mbok Tumpuk in the strongest planning is on WOM (Word Of Mouth) and recommendation from consumers. Planning promotion too do through radio advertising, banners, billboards and facebook (onlinemedia)has been improve sales and interest buy consumer in manner significant. Next, stage evaluations with held upmeeting routine every 4 months .