KEBERANIAN DALAM MENGAMBIL KEPUTUSAN DAN RISIKO OLEH PETANI PADI ORGANIK DI KABUPATEN BANTUL.
Abstract
ABSTRACT
Entrepreneurship on organic farming is often
faced with high risks. This study aims to
determine the courage of farmer in decision
making and risk taking on organic rice
farming and to know the factors that influence
it. The research was conducted by survey
method. Data were collected through
interviews to 116 organic rice farmers in
Bantul Regency, then analyzed descriptively
and regression analysis. The results showed
that the courage of farmers in decision
making and risk taking on the organic rice
farming is strong enough. Age, training,
market orientation and cooperation network
have a positive effect on the courage
of farmer in decision making; while government
support has a negative effect.
Meanwhile, the courage of farmer in risk
taking on organic rice farming is influenced
by market orientation.