MINAT BELI WISATAWAN TERHADAP PRODUK KAKAO DI GRIYA COKLAT NGALANGERAN, GUNUNGKIDUL
Abstract
Nglanggeran village is the largest area of cocoa fruit producing and processing of cocoa into food and beverages that used as souvenirs in Gunungkidul. In line with this situation, research on tourists buying interest cocoa processed products needs to be done in that area, with the aim of Knowing the characteristics of tourists in Nglanggeran Griya Cokelat and Knowing the buying interest of tourists to buy processed cocoa products in Griya Cokelat. The method of location selection was done intentionally and the sample was taken by respondents using the accidental sampling method. The data taken in the field using questionnaires that took place in June 2019. The result of this study are Respondents were female aged 15-23 years old, they have last education of Senior High School, have income 800.000-6.440.000, and come from DIY. Buying interest of tourists for cocoa processed products declared good.