This study aims to determine the consumer characteristic of Cita Rasa honey pineapple candied fruit product, to measure the consumer attitude towards Cita Rasa honey pineapple candied fruit product and to analyze the relationship between the consumer characteristic and the consumer attitudes Cita Rasa honey pineapple candied fruit product. Respondents in this study were taken by accidental sampling technique consisting of 100 consumers. The analytical method used in this study was the descriptive analysis to determine the consumer characteristic and the Fishbein multi-attribute analysis model to measure consumer attitudes. Meanwhile, to analyze the relationship between characteristics and attitudes of the consumer uses the Spearman rank analysis. The results show that the most of consumers were female, aged around 25-33 years old, completed their last education at the level of Senior High School, a family consisting of 3-4 family members with income levels below Rp. 1,500,000 and most consumers came from Pemalang Regency. Based on the fishbein analysis, consumer attitudes towards Cita Rasa honey pineapple candied fruit products are considered good with a total score is 140,26. There is a relationship between age, education, income,and family member with consumer attitudes even though the strength of the relationship is very weak.