This study aims to determine the interest of the community to buy beef in Beringharjo Market and the factors that are related to people's buying interest in the beef. The location of the study was determined by purposive sampling. Determination of sampling using census technique where the sampling location close to Beringharjo Market is Ngupasan Village RT 40 with a total of 34 respondents, near the Sultan Agung Superindo namely Wirogunan Village RT. 24 with 36 respondents and far from Sultan Agung's Beringharjo Market and Superindo namely Patangpuluhan Village RT. 02 with a total of 24 respondents. The data used in this study are primary data and secondary data. The public interest in buying beef at Beringharjo Market was analyzed using the theory of reasoned action raised by Fishbein and Ajzein. Spearman rank correlation is used to find out the fatktor - factors related to people's interest in buying beef at Beringharjo Market. The results showed that the public interest in buying beef at Beringharjo Market at the research location close to Beringharjo market was classified as moderate, while the people close to Sultan Agung Superindo and far from the Sultan Agung Beringharjo and Superindo markets were relatively low. Age and number of family members have a weak relationship with the interest of the community to buy beef at Beringharjo Market. Income, education, and employment have a very weak relationship with the interest of the community's interest in buying beef at Beringharjo Market in Beringharjo Market.