| dc.contributor.advisor | WIDODO, WIDODO | |
| dc.contributor.advisor | SUSANAWATI, SUSANAWATI | |
| dc.contributor.author | DESNIANTY, POPPY | |
| dc.date.accessioned | 2019-09-04T02:39:22Z | |
| dc.date.available | 2019-09-04T02:39:22Z | |
| dc.date.issued | 2019-03-30 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/28622 | |
| dc.description | This study aims to determine the interest in buying fruit seeds at Hortimart
Agro Center, knowing the effect of prices, product quality, and brand image on the
interest in buying fruit seeds at Hortimart Agro Center. The method used in this
study is descriptive analysis, scoring and binary regression analysis. The data used
in this study are primary data obtained directly from visitors who visited the
location of the Hortimart Agro Center's Agro Supply through the distribution of 110
questionnaires. Based on the results of the study, it was shown that the interest in
buying visitors to fruit seeds sold at Hortimart Agro Center was high with an
average score of 11.81. The results of the analysis of the effect of price, product
quality, and brand image on buying interest in fruit seeds show that the price and
quality of products have a positive but not significant effect, while brand image has
a positive and significant effect on the interest in buying fruit seeds at Hortimart
Agro Center. | en_US |
| dc.description.abstract | This study aims to determine the interest in buying fruit seeds at Hortimart
Agro Center, knowing the effect of prices, product quality, and brand image on the
interest in buying fruit seeds at Hortimart Agro Center. The method used in this
study is descriptive analysis, scoring and binary regression analysis. The data used
in this study are primary data obtained directly from visitors who visited the
location of the Hortimart Agro Center's Agro Supply through the distribution of 110
questionnaires. Based on the results of the study, it was shown that the interest in
buying visitors to fruit seeds sold at Hortimart Agro Center was high with an
average score of 11.81. The results of the analysis of the effect of price, product
quality, and brand image on buying interest in fruit seeds show that the price and
quality of products have a positive but not significant effect, while brand image has
a positive and significant effect on the interest in buying fruit seeds at Hortimart
Agro Center. | en_US |
| dc.publisher | FAKULTAS PERTANIAN UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Interest in buying, fruit seeds, price, quality, brand image. | en_US |
| dc.title | PENGARUH HARGA, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP MINAT BELI BIBIT BUAH DI HORTIMART AGRO CENTER BAWEN SEMARANG | en_US |
| dc.type | Thesis
SKR
FP
35 | en_US |
