| dc.contributor.advisor | TAUFIQURRAHMAN, TAUFIQURRAHMAN | |
| dc.contributor.author | WARDHANI, RIZKI CESIRA | |
| dc.date.accessioned | 2019-09-23T02:51:11Z | |
| dc.date.available | 2019-09-23T02:51:11Z | |
| dc.date.issued | 2019-07-15 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/28967 | |
| dc.description | Political marketing is very important in the selection of Regional election, the use of marketing
science in politics has been widely used by political parties and candidates in general election in
the campaign process as the key to success invictory. Candidates in the election are also required
to maintain relations two good directions with the public so that voters can form a series of
meanings politics automatically in making their choice. Political marketing is focus in this study
the political marketing carried out by the Syahri-winning team Maryoto in the Tulungagung
Regional Election in 2018.
The research method used in this research is qualitative descriptive research by collecting data
through interviews and documentation. Interview was conducted to parties responsible for
implementing political marketing activities by Tim Syahri-Maryoto during the Tulungagung
regional election campaign in 2018. Data validity done by source triangulation.
The results of this study indicate that Syahri-Maryoto's winning team focuses on using push
political marketing strategy and the formation of populist figures by handled directly to the
community according to the campaign programs that include the determination political products,
promotion, place, price and voter segmentation. The winning team delivered the message of
political communication in political marketing is well packaged so that it can support the defense
of Syahri-Maryoto's positive image as an incumbent partner. In this case, the political marketing
role has helped the Syahri-Maryoto couple to win the regional election Tulungagung Regency in
2018. Which in the way of the campaign there must be supporting factors and obstacles | en_US |
| dc.description.abstract | Political marketing is very important in the selection of Regional election, the use of marketing
science in politics has been widely used by political parties and candidates in general election in
the campaign process as the key to success invictory. Candidates in the election are also required
to maintain relations two good directions with the public so that voters can form a series of
meanings politics automatically in making their choice. Political marketing is focus in this study
the political marketing carried out by the Syahri-winning team Maryoto in the Tulungagung
Regional Election in 2018.
The research method used in this research is qualitative descriptive research by collecting data
through interviews and documentation. Interview was conducted to parties responsible for
implementing political marketing activities by Tim Syahri-Maryoto during the Tulungagung
regional election campaign in 2018. Data validity done by source triangulation.
The results of this study indicate that Syahri-Maryoto's winning team focuses on using push
political marketing strategy and the formation of populist figures by handled directly to the
community according to the campaign programs that include the determination political products,
promotion, place, price and voter segmentation. The winning team delivered the message of
political communication in political marketing is well packaged so that it can support the defense
of Syahri-Maryoto's positive image as an incumbent partner. In this case, the political marketing
role has helped the Syahri-Maryoto couple to win the regional election Tulungagung Regency in
2018. Which in the way of the campaign there must be supporting factors and obstacles | en_US |
| dc.publisher | FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Political Marketing, Campaign, Election | en_US |
| dc.title | POLITICAL MARKETING BUPATI TULUNGAGUNG TERPILIH TAHUN 2018 (STRATEGI PEMENANGAN SYAHRI-MARYOTO DALAM PEMILLIHAN BUPATI TULUNGAGUNG) | en_US |
| dc.type | Thesis
SKR
423 | en_US |
