Political marketing is very important in the selection of Regional election, the use of marketing science in politics has been widely used by political parties and candidates in general election in the campaign process as the key to success invictory. Candidates in the election are also required to maintain relations two good directions with the public so that voters can form a series of meanings politics automatically in making their choice. Political marketing is focus in this study the political marketing carried out by the Syahri-winning team Maryoto in the Tulungagung Regional Election in 2018. The research method used in this research is qualitative descriptive research by collecting data through interviews and documentation. Interview was conducted to parties responsible for implementing political marketing activities by Tim Syahri-Maryoto during the Tulungagung regional election campaign in 2018. Data validity done by source triangulation. The results of this study indicate that Syahri-Maryoto's winning team focuses on using push political marketing strategy and the formation of populist figures by handled directly to the community according to the campaign programs that include the determination political products, promotion, place, price and voter segmentation. The winning team delivered the message of political communication in political marketing is well packaged so that it can support the defense of Syahri-Maryoto's positive image as an incumbent partner. In this case, the political marketing role has helped the Syahri-Maryoto couple to win the regional election Tulungagung Regency in 2018. Which in the way of the campaign there must be supporting factors and obstacles